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Old May 21, 2008, 04:48 AM   #1 (permalink)
Legend
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Will "Sex" still sell in the future??

Well, I'm not sure if this is much of a "heated" discussion but whatever.

TOPIC:

Do you think "sex" will still help companies sell their products in next 5 years? 10 years? or more?

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Things to consider:

- In most families, the mother is usually the financial manager of the family's funds.
- Lowe's, a home improvement hardware store, has changed its layouts and feel to cater to females. It ditched the warehouse/construction look for a more vibrant colors and more sales reps on hand to help.
- While there is still a gap between the pay of females and males, that gap is slowly closing.
- Less males are going for a college education. In addition, more females tend to stay in college and graduate on time compared to their male counterparts.
- We are heading toward a economy where the power of purchase will be female consumers, and it is only natural for companies to serve their consumer base.
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