I know this may seem dorky... but... my mom always gave me a card and something sweet on valentines day... she still does...
I gotta admit, I look forward to it.
I also have passed down that tradition to my kids. I always make sure its a special day for them. Its fun.
I can only think of once or twice in my life that anyone has made any romantic effort for me on valentines day... It would be nice to feel doted over. But, eh... *shrugs* You won't hear "Poor me" leavin' my mouth.