its quite simple: The iPod really is the superior product right now. Despite its limitations (Only being compatible with Apple Branded products and products licensed from Apple, as well as playback issues with the majority of video codecs), they just have the most bang for your buck right now, even though its a very large buck.
I personally have a 32gig 2nd Generation iPod touch, and I love it, even more so then the 80gig iPod classic I had previously. Cost me 450 dollars, but I never leave home with out it. I keep all my phone numbers on it, My work schedule is on it, I surf the web on it when I'm away from my computer, or at an open wi-fi spot. I'm also very happy that I was finally able to Jail Break it so I can do more with it then what apple intended.
I've used other mp3 players in the past, and I've found them lacking. I find the Zune's interface clunky and slow, while the Touch's is intuitive and smooth.
Here's a screenshot of my ipod home screen
Moving to Tech Center