Grumble Grumble Grumble
Since the Anime downturn in 1999, Anime production in Japan has entered what the established producers/directors describe as a 'Bubble Market' Starting in the year 2000, major corporations (such as Sony) decided that because on the long term economic recession in Japan, investments in 'entertainment' fields (video games, movies & anime) have done better then traditional investments in consumer electronics and manufacturing. So they started putting a lot more money into Anime production. On top of this, the export market for Anime started to grow, with US distributers also started to invest in Anime production. As a result, established studios, and the many new startups are now swamped with work, so much that the quality of individual series has suffered, and anime series are being produced from stories that in the past, wouldn't have been considered worthy of production... (Studio XEBEC was so concerned about the quality of the 'Mahou Sensei Negima' that they announced that the DVD release will have considerable changes made to address the quality issues...) The demand for experienced Anime staff has inhibited the rebirth of the OVA market. And with the long term effects of out-sourcing inbetweening and background work, there is now a lack of new experianced people moving up into the ranks of producers and directors. This issue has gotton so bad that the Japanese Goverment has started a program to subsidize new anime productions to give experience to new native Japanese staff. Manga sales in Japan has leveled out, and is actually starting to decline, as the market is suffering from the effects of the increasing number of used manga shops, bootlegs and picture cell phone piracy, and Internet downloads. With anime exports now starting to level off (Only the most anticipated series are selling, with sales of the less popular and niche market series are in decline. The number of announced new Anime licenses at AX is much smaller then last year...) the increased amounts of bootlegs coming out of China, and the Japanese economy starting to recover (which means investment money will now go back to consumer electronics and manufacturing...) I don't see the current situation is sustainable...
As far as Internet sales are concerned, the issues of bootlegs and Digitial Rights management has yet to be addressed. If Internet sales and downloads become significant, it will be in the form of entirely different form, (such as Microsofts TVIP protocol...)
