Companies go belly up if they stick to the status quo, no matter what the cash windfall is. For example, Microsquish had already cornered the OS market by the time they released MS-DOS 6.2 (the last stable OS from MS ). However they didn't stick to the status quo that made them billions, instead they started on Windows and made even more money.Originally Posted by FallenOne
The Oil Industry is the same way. Just because they are making huge coin by sucking oil out of the ground doesn't mean that they won't make a large investment in the development of other energy sources. And to be honest, the oil companies are pretty much the only economic entities with the cash and resources to develop so-called "alternative energies" on a wide scale.