As long as people dont say anything racist to my face I'm fine. Pretty much everyone I knwo has been racist in one form or another so its going to happen, but there is a big difference between thinking something and flat out doing it or saying it to people. Being a white guy I dont really feel like there is anything anyone can say to me racially that would offend me but I know if I said anything to a minority they would get pretty upset, well at least some would. So in answer to yoru question I think its all three. It is a term that people give to their image and when people's images are looked down on or made fun of people get upset. Even if it may not be said in a racist way, it is now considered by defination just that, racist. I dont think intent has much to do with it because I know if I say "nigger" in front of a black man, even if its not projected at him, he's gonna get pissed off. Now as long as they respect me and dont call me cracker or whatever other word they have to be derogatory of a white person I'm fine with respecting their race.