ugh. SSBM is INFESTED with clones. Ganondorf the worst example. But it's still the best game ever. I think they meant clones in terms of appreance rather fighting style in case, I have to agree, but hey, I ain't complaining!
Create a fighter has no appeal though. I mean, create a skater in tony hawk games isn't TOO bad, but not a fighter. Great fighters are born, not made.