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Marc by Marc Jacobs The logo does not sell the products or it is not a sales catalyst but it defines or clarifies. A logo marks identification. It might be possible that you are not getting this point. For example our name uniquely identifies us in a number of people same concepts lies for a logo that gives identification to a business. Once you ask somebody his name you remember that name for a long time and the same is when somebody visit and get familiar with your logo cannot forget easily if it was effective enough to target. It becomes memorized in the audience.
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