I got news for you, this isn't new.
This has been going on since the dawn of religion. (IE Thousands of years)
Except back then, if you didn't join one, well, you normally wound up dead, especially during times of "holy war" like the Crusades. Heretics (People who preached differing idealogy) and Heathens (Those who believed in something different or didn't believe in anything, which pretty much encompassed everybody) weren't very well liked in the Dark Ages.
And I don't know what kind of stuff you're seeing, but I don't feel pressured into joining any religion by anyone, 'cept maybe my parents who pester me every Sunday to go to church, just so they don't have to drive.
Also, lets take a look at Christianity at a moment. They are single handedly responsible for more death and destruction to humanity then any other religion, or political power combined.
Main reason for this is Fear. Christian leaders feared that they would lose influence over their congregation. And we tend to kill what we fear.
We're a violent, brutal race. Makes you glad you're human, doesn't it?