Okay, so Google's (Youtubed owned by Google in case you havn't noticed) said that they're working on some new 'uber technology' that will prevent copyrighted material from being posted on it's famous video sharing site, Youtube.
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Google has said that it hopes to have technology in place by September that would prevent copyright-infringing videos being posted on YouTube, its video-sharing site.
A lawyer for Google told a judge presiding over a copyright action that YouTube was working "very intensely and co-operating" with content-producing companies to introduce video-recognition technology that would detect illegally copied material before a clip is posted.
At present, companies must find illegally uploaded videos themselves and alert Google, which will then take them down.
Philip Beck, who is representing Google in the action, told a judge in Manhattan that the filtering technology would be introduced "hopefully in September". He said that Google hoped the technology would "eliminate such disputes in the future."
Viacom, the entertainment company which owns MTV and Nickelodeon, has filed a $1 billion (£494 million) suit against Google, claiming it allowed more than 160,000 clips of programming to be illegally uploaded to YouTube's site.
The Premier League as well as Bourne, the music publisher, have brought similar actions for unspecified damages.
Lawyers for the plaintiffs, whose actions have been combined, welcomed any improvements which would bring an end to copyright infringements, but said that YouTube should have acted sooner.
“Perhaps the filtering mechanism will help – if so, we’ll be very grateful for that,” Donald Verrilli, a lawyer for Viacom, said. He added that it would take until next year to discover the extent of the infringement, which continued to happen "on a very massive scale."
Identifying copyright material has been a major headache for video-sharing websites, which can receive tens of thousands of new clips each day.
MySpace, which is owned by NewsCorp, parent company of Times Online, has said it is trialling a piece of filtering technology that would recognise when a copyright-protected song has been incorporated in a video's soundtrack and prevent the clip being posted.
YouTube said that in response to the action brought by Viacom that it goes beyond what is required under the Digital Millennium Copyright Act, which gives companies such as Google protection from copyright suits in the US, as long as they comply with requests to remove infringing material.
The company said it removed all unauthorised material once requested to do so.
What do you think this new technology will be/What would you do?
Do you think it'll work?
Do you even agree to what they're doing?
I think it might be a title scanner that will pick up weither its a reconized name and if it's a episode part. Maybe even pick it scans the movie for reconizable frames that are part of the actual Copyrighted episode/movie. Though they may also have a scanner that detects the file ID3 tags (I think thats what they're called) or it's movie ID.
Anyways, I don't think It'll work. I'm sure it might bog down a few at the start, but eventually I'm sure someone will find a major flaw and people will get around it again.
Though I personnaly don't even watch TV all that much anymore, since there's so much online to find, and anyways, Youtube isn't the only place out there. I still think that we should be watching it properly though I doubt that'll end anytime soon. Though I think that the publishers should let out the recentest episode like on CBC.ca and maybe the first show in the series to any of the older show off the air to get the interest of the public to the older shows. Even the newer ones too.