yeah, I have noticed the same thing. I work at Longs and everywhere I look its all about Hannah Montana and High School Musical. I recently spent some time with a 5 year and a 10 year old (both boys) and they both told me that they LOVED High School Musical. Personally, I've not seen High School Musical or High School Musical 2, and I really have no desire to. I admit, I have seen a few episodes of Hannah Montana. Its cute to watch when nothing else is on.