u dont really understand the workings of economics do u? There is a huge customer loyalty to Sony. They would use their credit cards to buy it Y? coz the PS3 is far superior hardware. It is virtually a super computer which would give consumers highest quality of entertainment. With it's prices sure it's not the for masses but this how it is becoz u r getting the best possible gaming console ever made. In addition, u r able to play Sony's previous gen titles, thus even without next gen consoles, U r still able to play the good PS2 games.