Haha, I always thought it had to do with Ichigo's orange hair, but you could be right about this "bleaching" thing. I'll go scout for interviews with Kubo Chite and see if I can find anything.
yes, it is naturally orange. besides, if he bleached it it would be blond-ish, would it not?
It is called Bleach because the producers got high one night and they named it Bleach. I guess it is called bleach because the dude reapers get rid of the dude hollows.
I believe it is the title bc of randomness.. the guy who made it just thought of something random and wanted the audience to wander... <<<my theory!
I thought they called it Bleach because of his hair. Anyway still an awesome series.