Bleach follows the life of Kurosaki Ichigo, a 15-year-old high school student with the ability to see ghosts, and a shinigami (Soul Reaper or, literally, "death god") named Kuchiki Rukia, who runs into him one day while searching for a hollow (an evil spirit).
During the ensuing confrontation with the spirit, she is wounded and forced to transfer all of her powers into Ichigo. Thus the adventures of Ichigo and Rukia begin. Together they search for hollows and perform soul burials on wayward souls, cleansing the spirits and sending them to Soul Society. But a pair of mysterious figures come for Rukia...
Bleach, like Naruto, is published by VIZ media and featured in Shonen Jump. You ask what's the main storyline to this? You might think it to be rather cliche but trust you'll get into it soon enough ;)
Bleach has become rather popular like Naruto and you could say that these 2 series are battling it out for fan base. Both are kinda evenly matched at the moment with fight scenes and stuff.
BLEACH AT A GLANCE
Let's see now:
- Main Character: Kurosaki Ichigo
- Genre: Action, emotions, adventure with a lacing of comedy.
- Author: Tite Kubo
- Director: Noriyuki Abe
- Episodes: On the brink of 100 episodes and encounting ppl. Plus there's been a release of an OVA and a movie already. In addition, the new movie set for release is called Memories of Nobody.